River Island’s must-have denim jacket is back for a third time, after selling out twice in the past month.
The £50 bomber features bronze metal buttons with patch pockets on the chest, for a look that’s both flattering and practical – with the addition of statement puff sleeves.
The timeless piece works perfectly for layering throughout the autumn, while also working as a transitional wardrobe staple that can be teamed with dresses come spring.
After being spotted on influencers and fashion editors online, the denim jacket has gained a cult following among style followers.
River Island has re-stocked its mid-length blue puff shoulder denim jacket (pictured) for a third time, after it repeatedly sold out
The £50 jacket (pictured) has seen nearly 2,500 purchased within two days of it being restocked
The long sleeve jacket has puff sleeve shoulders, offering a fresh twist on classic summer denim jackets – detail which has proven popular.
Speaking about the popularity of the style, a spokesperson for the brand said: ‘Our puff-sleeve denim jacket sold out in one day the first time round and was being sold over on eBay for three times the original price!
‘We’re delighted to let our customers know this sought after jacket is now back in stock, with the addition of a black colourway.
‘We are advising customers to get it quick as 2,400 have already been bagged over the past two days.’
Bargain-hunter Marianna Margherita (pictured), from London, shared on Instagram how the jacket could be paired with a white dress and flip flops for a beach-ready look
Alex Serruys (pictured) who has over 73,000 Instagram followers, teamed the denim jacket with a brightly coloured skirt and trainers
Influencers who’ve been spotted wearing the jacket include Alex Serruys, who is British and boasts over 73,000 Instagram followers.
She teamed the piece with a bright print skirt by Pazuki and white trainers for a casual, carefree look, racking up thousands of likes.
Meanwhile, London bargain-hunter Marianna Margherita gave the jacket a beach-ready appearance by pairing it with a white dress and flip-flops.
Elsewhere fashionista Lauren Black, who has 145,000 followers, demonstrated how the jacket can be easily worn with denim jeans for a matching combination.
Lauren Black (pictured) managed to pair the £50 jacket with matching jeans and a crop top for a coordinated look
Katharine McGarry (pictured) from Ireland, who has over 18,000 Instagram followers, dressed the jacket up with a silk skirt
Katie (pictured) from Brixton shared how the denim jacket could add a pop of colour to a head-to-toe black outfit